For this episode, we were joined by Emay, the founder of Jehucal, one of the most exciting brands in UK streetwear right now.
I first came across Jehucal a few years ago and was drawn to the brand’s unique mix of elevated streetwear, authenticity, and pure storytelling. To finally sit down with Emay and hear the full journey firsthand was an honour. From starting the brand while juggling university and a part-time job to navigating setbacks, taking a much-needed break, and coming back stronger than ever—this conversation is a must-watch.
Emay broke down how he built Jehucal from scratch, the hustle behind his standout products like the Mirrors Bag, and the lessons he’s learned from the fashion industry, business, and life itself. He shared what it truly takes to build a brand with longevity, why constant innovation is key, and how he’s evolved both as a designer and a man over the years.
Since recording, Jehucal has continued to grow, with some of the biggest releases to date and a wave of new supporters tapping in.
Follow Jehucal to stay locked in to Emay's brand building journey.
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