In this episode, Bethany Corbin and Dallas Barnes discuss:
Why birth control shouldn’t be a one-size-fits-all solution
What misconceptions people have about birth control
Why it is important to get feedback from your users
How to manage the uphill battle of pitching in FemTech
Key Takeaways:
Birth control is an individualized journey and not a one-size-fits-all solution. The solution for each person has to be personalized. Not every pill is the same and not every person is the same, there is always a difference in interaction.
Birth control products aren’t only for pregnancy prevention but also to address hormonal related symptoms, things that have a relationship with one’s cycle. At the end of the day, the goal really is to increase somebody’s quality of life.
In the FemTech industry, it’s important to sit down and talk to the people who are actually going to use your product as it will help shape and adjust the solution that you’re going to be providing.
Discomfort is a huge part of the entrepreneurial journey and every day you’ll meet a new challenge that will push you beyond your comfort zone. If you want to grow, you’ll have to get comfortable with being uncomfortable.
“A lot of the problem stems from this one size fits all approach. We're just not asking the right questions upfront. We're not having these conversations that really celebrate someone's uniqueness and using that uniqueness as leverage and to our advantage in this decision-making process.” - Dallas Barnes
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