When Kerry Guard says that “cold outreach is dead'', it doesn't necessarily mean that you have to put the phone down and stop calling, it means that you actually have to listen so you can vary your strategy in how to create that human connection to build the trust that's required to develop a meaningful relationship with your prospect. Sharing some of her life experiences, she advises us to look into the right data and dissect it so we can put our own strengths into play when it comes to a sales approach, and encourages us to look ahead to a future where building those human connections will be the most important thing.
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