Why Your Website Isn’t Converting Every Type of Buyer

What if your website is turning away the very people who want to buy from you? This week, I’m sharing a behind-the-scenes conversation I had with one of my coaching accelerator clients all about aligning your brand and website with different buyer personalities. The reality is that you don’t have just one type of ideal client. You have many and they all shop and inquire differently.

We’re diving into practical ways to accommodate analytical, relationship-driven, impulsive, and skeptical buyers within your current website and content.

In this episode:

• The most common buyer personalities (and what each needs to say “yes”)
• How different buyer types prefer to reach out and why ignoring DMs is costing you money
• The key contact options every creative service provider needs to offer

Find It Quickly

02:24 - Understanding Different Buyer Types

04:27 - How Buyers Reach Out

07:16 - Optimizing Your Website for All Buyers

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JOY MICHELLE CO. WEBSITE

Read the full show notes from today’s episode HERE.

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