Most founders never succeed. So what do the top 10% actually do differently? In this episode, Kilian talks with Yani Dragov, founder of Smart Organic, about the mindset shifts, leadership mistakes, and counterintuitive practices that helped him build a nine-figure organic food business.
Welcome to the Digital Transformers Podcast, hosted by founder, investor and podcast host Kilian Karrasch. On this podcast, you'll hear how to grow your businesses, make more money, and leave a legacy, and the many lessons learned by 8, 9 and 10-figure entrepreneurs.
Kilian Karrasch’s socials: LinkedIn
Yani Dragov’s socials: LinkedIn, Bettr Foods, LoveRaw
Timeline:
01:53 How to Continuously Evolve as a Founder
02:32 Key Lessons Learned Building a 150M€ Food Business
03:47 The Importance of Delegation
04:40 The Traits of Successful Founders
06:54 Reinventing the Business Model
07:46 Acquiring Distressed Brands
08:53 The Importance of Branding
10:39 Creating Products that Stand Out
11:38 Starting Over: What Would Yani Do?
12:52 Tactical Advice for Founders
