How one daughter turned grief into a lifeline for Aussie farmers

Ten years ago, Gippsland Jersey was little more than an idea. There was no big marketing budget. No agency. No production crew. No national distribution network.
Today, the regional Victorian dairy brand is stocked in supermarkets, supplies cafes, works with multiple dairy farms and has been recognised with awards including Australia’s Best Milk.

The answer to her success lies in a combination of purpose, persistence and technology.

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