Mike Margolis On Building Czapek In America, Modern Watch Marketing, And Buying With Your Heart - Superlative | Lyssna här

New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday!

In this episode of SUPERLATIVE, aBlogtoWatch founder and host Ariel Adams sits down with Mike Margolis, President of Czapek Americas, to explore what it takes to build an independent watch brand in today's competitive market. Drawing on decades of experience across luxury watch retail, distribution, and brand development, Mike shares how Czapek has grown its presence in North America while staying true to its identity. Along the way, he reflects on lessons learned from industry icons such as Jean-Claude Biver, the importance of creating meaningful collector relationships, and why authentic storytelling remains one of the most valuable tools in modern watch marketing.

Their conversation also dives into the realities of selling independent watches, the changing role of retailers and events, the impact of tariffs and global business challenges, and why collecting should always be driven by passion rather than investment. Whether you are fascinated by the business behind luxury watches or simply appreciate great horology, this episode offers thoughtful insight into what helps brands and collectors thrive together.

Learn more about Mike Margolis:

- Instagram - https://www.instagram.com/thewatchenabler/

- Website - https://www.horologyworks.com/

- Czapek Watches - https://www.czapek.com/

This week's episode is sponsored by the Movado Heritage Kingmatic collection, learn more at the link below:

- https://www.movado.com/

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