“Understanding your audience and creating something specifically for them is the best approach you could take with any of this.”
What does it really take to launch a podcast that drives business growth? This week on Startups in Stilettos, Ingrid Zapata-Read and Carlyn Bushman sit down with Hayleigh Hayhurst, founder of Espresso Podcast Production, to uncover the strategy behind successful podcasts and why there’s still plenty of room for new voices in the industry.
Hayleigh shares her entrepreneurial journey from studying journalism and launching a podcast for fun to building a thriving podcast production agency that helps business owners grow their brands through intentional content. She breaks down common podcasting myths, explains how entrepreneurs can turn their podcasts into powerful marketing tools, and reveals why having a clear strategy matters more than chasing download numbers.
What We Talked About:
Is It Too Late to Start a Podcast [6:39]
From Podcast Production to AI Education [21:57]
How AI is Changing Podcasting [26:31]
Growing From Zero to Ten Episodes [30:55]
Where to Find Hayleigh Online [34:53]
Connect with Hayleigh:
@espressopodcastproduction on Instagram
Hayleigh Hayhurst on LinkedIn
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
Grow With Community
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
Carlyn Bushman Consulting
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Grow Your Startup with Startups in Stilettos
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