“If you deleted your logo, your fonts, you colors tomorrow would anyone still be able to explain what you do and why you do it and if not you don't have a brand yet. You have a look.”
On this episode of Startups in Stilettos, Carlyn Bushman and Ingrid Zapata-Read sit down with Emily Dean, founder of Bolt & Bloom, to talk about the evolution of a brand, the transition from corporate marketing to entrepreneurship, and why great branding goes far beyond logos, fonts, and colors.
After more than 15 years working in entertainment and corporate marketing—including campaigns for brands and properties like RuPaul’s Drag Race, Yellowstone, the MTV VMAs, and Fortune 500 companies—Emily made the leap into entrepreneurship. She shares what it was like to leave behind a corporate identity, redefine success on her own terms, and ultimately realize that her previous experience wasn’t something she needed to leave behind—it was part of what made her uniquely qualified to serve women founders.
What We Talked About:
05:24 Building a New Founder Identity [5:24]
12:52 Infusing Personality into Your Brand [12:52]
22:54 Refresh or Rebrand? [22:54]
28:29 Brand Diagnostic and Reset [28:29]
31:15 One Action to Strengthen Your Brand [31:15]
Connect with Emily:
@mledean on Instagram
Emily Dean on LinkedIn
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
Grow With Community
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
Carlyn Bushman Consulting
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