In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online.
In this episode, we cover topics like...
Why resisting change is the biggest marketing mistake you could possibly make.
How embracing AI-inclusive SEO practices like GEO/LLMO can future-proof your marketing.
The importance of having a strong relationship with your data — tracking the right metrics, consolidating sources, and making data accessible using AI analytics.
Why overlooking your marketing strategy, especially one aligned with customer intent and competitor insights, can cost you dearly.
The risks of inconsistent branding and messaging that confuse your customers and weaken your professional image.
How giving AI full control of your content without human oversight can harm your brand’s credibility and SEO performance.
As a little bonus, we also discuss why blocking LLMs from scraping your site is a counterproductive move, given the evolving AI landscape and the visibility it can bring.
Happy listening, marketing geeks! Here’s to mastering 2025 and beyond.
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