This week on Oil & Whiskey, we’re joined by Josh Wallace of Reviving Relics.Josh made the trip from Lebanon, Tennessee to talk about how he went from diesel trucks, Peterbilt quality control, and working on Matt Hagan’s NHRA crew to starting Reviving Relics and figuring out what it actually takes to run a hot rod shop that can survive.We get into the early days of taking on service work, learning how to quote jobs, tracking time, finding the right customers, building relationships with vendors, and why making a business profitable in this industry is a lot harder than just working harder.Of course, we also dig into Terry’s ’59 truck, the SEMA push, the Roadster Shop booth, the custom tailgate, the big-window conversion, the thrash to get it done, and why that build became Reviving Relics’ first real business card.Josh also talks about building for repeat customers, the importance of the experience, current shop projects like the ’70 Challenger, the LT4/T-56 Camaro, the Viper-powered Power Wagon, and what’s next for the shop.Add in a ’72 F100 first car story, Eagles Greatest Hits, Wild Turkey, work ethic debates, Lebanon pronunciation lessons, and the normal amount of Oil & Whiskey nonsense.
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