How to Win a Soft Market Without Burning Bridges | TRP #172

In a softening reinsurance market, it’s tempting to chase the cheapest capacity, squeeze every last point out of pricing, and call it a win. But that’s how you burn bridges. In this episode, Ben and Jerad unpack how cedents and brokers should approach renewal season when capital is abundant, pricing pressure is building, and everyone suddenly has options again.

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OUTLINE & TIMESTAMPS:

00:00 Intro
01:06 Soft Market Strategies
02:17 New Narratives & Softening Conditions
03:49 Cedents: Opportunity or Trap?
06:24 How Poor Data Damages Relationships
08:27 The Broker’s Role in a Soft Market
09:11 Price Cuts vs Long-Term Partnerships
11:31 Why Hammering Existing Partners Can Backfire
15:20 A Benign Cat Year… But What Comes Next?
19:14 Spotting Gaps Across Programmes
20:23 Using the Soft Market to Rethink Structures
21:23 Broker Nimbleness & Proactive Ideas
24:09 Closing Thoughts