Cofounder of ZOE: George Hadjigeorgiou - Live at Imperial College London

In the latest podcast,Kyriakos Eleftheriou is joined byGeorge Hadjigeorgiou, who's the cofounder of ZOE, efood, GoldenGroup and others, in their discussion at Imperial College London.

00:00 Intro

4:10 Founding ZOE

10:10 Launching the biggest study in the world in nutrition

13:45 How to convince a scientist to join

19:55 Using clinical studies as an early version of the product

23:20 COVID and go to market

26:12 Scaling the go to market

27:00 Thinking of product lines - Supplements for the Gut

29:10 Culture is what you do, not what you say

34:15 What to eat for longevity

36:45 How to invest

39:15 Action produces information

42:20 Take on the 'founder mode'

47:40 Q&A