S03E05: Diego Costa Pinto — Behavioral Scientist & Director of the Marketing Analytics Lab @ NOVA IMS

In this episode of Clinical Data Management Best Practices, Daniel Schwarz (IBA) talks with Diego Costa Pinto (NOVA IMS), coordinator of the European CHOICE project, about health literacy, decision support, and the role of reliable data infrastructure in helping patients make informed healthcare decisions.

Diego’s work sits at the crossroads of data science, behavioral science, and consumer–technology interaction—focused on a simple challenge: contributing to the community by helping people actually understand and act on complex information when it matters most. 

From research in AI for social impact to health behavior and public policy projects, he brings a real-world lens to a key question: how do we turn complex health data into decisions patients can trust?

Together, they explore how the future of healthcare depends on more than technology—it depends on making information understandable, usable, and human. They also discuss how conditions are not constant, and how context matters = varies worldwide.