Carole Lawson, Co-Founder and Chief Data Officer of MarketStorm, explains why the traditional marketing funnel no longer reflects how customers make decisions, and why marketers need a new approach to trust, influence, and measurement.
What Gets Measured is brought to you by NinjaCat — the enterprise marketing intelligence platform built for agencies, media companies, and brands that need to do more with their data. NinjaCat unifies your marketing data, automates reporting, and powers AI Agents that move your team from insight to action — faster, smarter, and at scale.
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