In this episode of the Agentic Shift podcast, we talk to Jessica Chase, co-founder of Above the Fold, a programmatic advertising agency. Transitioning from journalism to marketing, Jessica emphasizes the importance of programmatic advertising for business growth. Chase shares her experiences at 1-800-CONTACTS and Rakuten, highlighting her focus on creating efficient processes within her agency. She underscores the necessity of emotional and psychological well-being for agency owners and the evolving landscape of marketing analytics amidst technological change.
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