Ep 121. Nordstrom’s 125th Anniversary - Part 9: Extend Yourself

There’s no doubt that every job comes with some level of understandable expectation.  At Nordstrom, if you’re a salesperson, we expect you to sell things.  But in truth, most of what we sell, customers can buy in a number of different stores. The real goal for our people at Nordstrom – which is much more broad and less quantifiable – is to make customers feel good.  How you achieve that is entirely up to you.

Today’s episode is a continuation of our introspective series on our company’s five core values.  In particular, we’re focusing in on one very special value, which originated from Blake Nordstrom, and that is to “Extend Yourself”.

To help explain the conception of our values Pete sits down once again with his brother and CoCEO, Erik Nordstrom. After that you’ll hear a heart-warming and illustrative example of our “Extend Yourself” value from a loyal customer of ours by the name of Carolyn Glick.  Adding to Carolyn’s story, we’ve also invited the subject of her gratitude – a very successful personal stylist at our store in Brea, Melanie Briseno. To cap it all off, please stay tuned til the end of the show to hear a very special message from Alex Nordstrom in remembrance of her dad, Blake Nordstrom.

Our company’s approach to our people and to our customers is not one-size-fits all.  Meaningful impact is not made by checking boxes, or meeting a quota.  It’s about doing the right thing for each individual.  It’s about Extending Yourself.

Thanks for tuning in to episode 121.  We hope you enjoy it! Did you know that YOU can be on The Nordy Pod? This show isn't just a one-way conversation. We want to hear about what Nordstrom looks like through your eyes. Share your Nordstrom experience, good or bad, by giving us a call and leaving a voicemail at: 206.594.0526, or send an email to nordypodcast@nordstrom.comto be a part of the conversation! And, be sure to follow us on Instagram @thenordypod to stay up to date on new episodes, announcements and more.