Welcome back to the Pear Healthcare Playbook! Every week, we'll be getting to know trailblazing healthcare leaders and diving into building a digital health and biotech business from 0 to 1.
Today we're thrilled to host Mark Cuban, co-founder of the Mark Cuban Cost Plus Drug Company. Cost Plus launched in 2022 with a simple promise: sell generic drugs at the actual cost plus a transparent 15% markup, no hidden fees, no middlemen. In this conversation, Mark walks through how a cold email turned into a company that's now taking on the entire pharmacy benefit infrastructure of the country, from generics to manufacturing to direct provider contracting.
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