1: Praise Be to the Poseur

The term poseur has historically carried a negative connotation when it comes to the core outdoor enthusiast..  But what if we told you that it was the poseurs that created the way forward for many of the advances  we now have to help get us outside?  Part history lesson, part trail run, episode 1 will start our journey to better understanding how outdoor industry trends helped sportswear to  become our daily driver.

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