You know you should be charging more. But what if your prices aren't actually the biggest problem in your business?
In this episode of Midlife Women Entrepreneurs, I'm joined by Linda Hunt, financial architect, founder of SumSolutions, and author of The Money Conversation.
We're talking about why so many women entrepreneurs struggle to charge what they want, even when they have the experience, skills, and clients to justify it.
Linda explains why raising your prices is only part of the solution and how the way you've structured your services could be costing you more than you realize.
In this episode, you'll learn:
Why knowing you're undercharging doesn't make raising your prices any easier.
How to increase your rates with existing clients without feeling like you need their permission.
Why you don't need to add more services to justify charging more.
How to separate your core offer from the extra work you should be charging for.
Why a better business structure can make pricing and client conversations easier.
How to introduce additional services to clients who may not know everything you offer.
If you're working harder than you should and wondering why your business isn't making more money, this conversation will help you take a closer look at what's really going on.
Connect with Linda Hunt
Get a free chapter of The Money Conversation: Speak the Truth. Set the Standard. Get Paid Without Apology.
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