In this episode, we introduce the framework RESTART from our Open Access book "RESTART Sustainable Business Model Innovation". The framework consists of seven interrelated developments at the level of business models, which we believe are important for the transition to more sustainable business. The seven components of the acronym are, respectively, Redesign, Experimentation, Service-logic, The circular economy, Alliances, Results and Threedimensionality. We use the case of the American carpet producer Interface FLOR to illustrate the components of the framework and we draw out the canvas of how to think about more sustainable business models and how they can be achieved. You can download our book for free at Jorgensenpedersen.no or at Palgrave's webpage.

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