From dial-up internet and servers sitting in a spare room to millions of page views, press credentials at the Detroit Auto Show, and special access press deals with Ford Motor Company— this is the story of the early days of online automotive media.
In this episode, we sit down with the founder of Corral.net and MustangWorks.com to hear how it all began in the mid-1990s, when the internet was still in its infancy.
We talk about what it was like to physically host and maintain servers from home while trying to keep up with millions of visits every month, the challenges of monetizing an automotive website before digital advertising was fully established, getting invited to major automotive events, working directly with Ford, and building an online Mustang community from the ground up.
It's a behind-the-scenes look at the wild early days of the internet—and how a passion for Mustangs helped create something that was far ahead of its time.
In this episode:
The birth of Corral.net and Mustang Works in the mid-1990s
The reality of dial-up internet and early web technology
Hosting and maintaining servers from home
Managing millions of page views per month
The early days of online advertising and monetization
Press invitations to the Detroit Auto Show
Working with Ford Motor Company
The evolution of the Mustang community online
The challenges—and opportunities—of being an internet pioneer
Lessons from building an automotive media business before the industry even existed
If you remember the early days of the internet, the Fox-body Mustang era, or the rise of online automotive communities, you're not going to want to miss this one.
Special thanks to Dan & Chris for taking the time to share their incredible stories with us.
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