The automotive industry is undergoing a lot of changes necessitated by a shift in customers’ preferences as well the need to be eco-friendly. New customers are more interested in the experience they get than how fast the car goes from 0 to 60 or the type of suspensions installed. All this has introduced a lot of complexity because OEMs now have to essentially build computers on wheels.
Today, the hosts are Nicholas Finberg of Siemens Global Marketing, and Tim Kinman, Vice President of Trending Solutions and Global Program Lead for Systems Digitalization at Siemens Digital Industries Software. They are joined by three guests from Siemens: Nand Kochhar, Matt Bromley, and Doug Burcicki.
In this episode, you’ll learn about the current trends that are taking place in the automotive industry. You’ll also learn about why the changes have necessitated a shift in the business model and attracted technology companies. Additionally, you’ll learn about the complexity that these changes have introduced and what traditional OEMs are doing to remain competitive.
What You’ll Learn in this Episode:
The current trends in the automotive industry (00:49)
The cause of change in the automotive industry’s OEMs business model (04:10)
The complexity that emphasis on software has brought to vehicle design (06:44)
How traditional OEMs are handling the need for electrification (12:13)
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