231: Jon Steel returns

The author of Truth, Lies and Advertising, Jon Steel, returns to The Brief Bros.

And Henry Gomez and I delight in nerding out with Jon, talking strategy, briefs, briefing and AI.

Not to mention one of his most celebrated accounts, the got milk? campaign.

Plus he talks a bit about cricket. But not too much.

We are honored that Jon could return to our show, all the way from Perth, Australia.