Title: E-Z as P-I-E! How to Get an ROI from Your SOI
Host: Michael J. Maher
Guest: Colleen Skeffington
Description: What if one simple event could strengthen relationships, create community, generate referrals, attract sponsors, and give you a measurable return on your investment?
In this episode of Referrals Podcast, Michael sits down with Ocala, Florida real estate professional Colleen Skeffington to talk about how she has turned Pie Day and other community events into a powerful strategy for serving her sphere while growing her business.
Colleen shares how Generosity Generation and Event Mastery changed the way she approaches giving, sponsorships, and events — including how her Pie Day has grown to include six sponsors, helped support local schools and families, and generated real business results.
They also talk about why events matter so much in a 55+ community, how bringing people together can help fight loneliness, and why generosity doesn't always have to be a grand gesture.
Plus, Colleen explains why one of the biggest keys to her success has been simple: follow the system, trust the system, trust yourself, and go all in.
(7L) Referral Strategy: Events
Special Offer: Want to create an event like Colleen's?
Event Mastery starts October 13th. Michael will walk you through the system for planning, promoting, sponsoring, executing, and following up on events that create deeper relationships, greater generosity, and more referrals.
Join us at: EventMastery.com
