Episode 6 of Season 2 welcomes Antoine Goret. With ten years of experience in marketing and e-commerce, Antoine joined Crisp, a multichannel customer support software whose primary industry is e-commerce.
In this episode, we will dive deep into one of the most underrated marketing practices in ecommerce: content marketing. Antoine will take us on the content marketing journey from drafting the customer lifecycle to content creation and distribution. Furthermore, we discuss the website as a communication channel alongside other channels and briefly discuss sustainability and fast fashion. These two topics are related, and Antoine is quite interested in them, even so that he started a newsletter around the topic a while back.
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