Information gain… whether or not you’ve heard the term, it’s a need-to-know for every SEO. Gray Dot Co co-hosts Tory Gray, Sam Torres, and Begum Kaya are joined by Clearscope co-founder Bernard Huang, who has a few opinions on the topic.
We’ll cover what information gain is, why and how Google is using it, and what it means for different types of content. You’ll learn why this concept is only going to become more important in SEO and how you can use it to come out a winner in a time of search engine flux.
03:29 - What is information gain and why does it matter to Google?
11:20 - What are the tools or frameworks that you use to measure or set benchmarks for information gain on a content level?
25:06 - What’s one actionable recommendation for how sites can take advantage of Information gain?
28:40 - Why is ranch style SEO a good content framework in an information gain world?
35:00 - Addressing the “longer content is quality content” myth
After the episode, go to thegray.company/opinionated-seo-opinions to check out more from the series or send us any questions.
And don't forget to follow us for all things SEO!
Gray Dot Co (https://www.linkedin.com/company/graydotco/)
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)
Begum Kaya (https://twitter.com/begumkayaSEO)
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