Behind every successful brand evolution is a fearless leader with a vision. And when it was time for State Street, the second-oldest bank in the United States, to tackle its first rebrand in over half a century, that leader was Brenda Tsai. In this episode, State Street's executive vice president and chief marketing officer shares why creativity must be a fundamental part of your brand, what she sees on the horizon for marketers and why DE&I is going through a period of self-reflection.
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