Josh Porter | What If Business Success Is The Easy Part?

Josh Porter, PA-C, scaled from two clinic locations to five, nearly tripled revenue, and grew his team fast but the most important growth happened where nobody posts screenshots: in his marriage, his faith, and the story he tells himself when pressure hits. We talk with Josh, the founder of Optimize You, about what it really takes to lead through discomfort and why “more business tactics” is rarely the missing piece for a healthcare entrepreneur. 

Josh walks us through the key moments that shaped the last year and a half: showing up to Create as a clinician in scrubs, taking a $50K leap into a mastermind community, and discovering how the right room can shift your vision and your courage. Then we get into the Atlanta breakthrough that hits every leader with imposter syndrome right in the chest: naming “I’m not enough,” tracing it back to childhood loss, and realizing his son carries the same belief. That moment leads to a daily practice of rewriting identity, not just refining strategy. 

We also unpack the practical outcomes: revenue growing from about $1.7M to $3.9M, expanding from two locations to five, going from around 10 employees to 21, and building a culture rooted in service even while operating in a competitive healthcare space like hormone clinics. Along the way, Josh shares why vulnerability and safety create better leadership, how brotherhood showed up during a hard marriage season in Sundance, and why bringing your spouse and your team into the vision changes everything. 

If you care about faith-based entrepreneurship, clinic growth, leadership development, and real work-life balance, press play now. After you listen, subscribe, share this with a founder who feels alone, and leave a review with the biggest belief you’re rewriting this year.