In this episode of Girl Talk with Tay, I sit down with Annabel Hay, founder of Clutch Glue, to talk about building one of Shark Tank’s most viral pitches, creating a product from scratch, owning your intellectual property, and raising capital without losing control of your company.Annabel shares the story behind Clutch Glue, which started after a wardrobe malfunction made her realize traditional fashion tape wasn’t designed for sweat, movement, or real life situations. She spent four years developing a liquid fashion adhesive that is sweat resistant, water soluble, hypoallergenic, vegan, and non toxic.We also talk about the early days of building the company, including launching with 5,000 units stored in her parents’ garage and packing orders by hand from her bedroom with the help of friends. Annabel shares how a simple 10 second TikTok showing her fixing a falling spaghetti strap completely changed the trajectory of the business after the video hit 9 million views overnight and sold out the company’s inventory almost immediately.The conversation dives into entrepreneurship, bootstrapping a business, and why owning your IP and patents matters so much when building a long term brand. Annabel explains why founders should avoid shortcuts with formulas they don’t fully own, how patents protect longevity, and why investors care so much about intellectual property ownership.We also discuss raising capital, startup funding, preparing for Shark Tank, protecting equity, choosing the right investors, and why she ultimately turned down a $400,000 investment deal after the show to maintain control of her company. Annabel shares insights on viral marketing, customer loyalty, scaling a product based business, and what it really takes to build a sustainable brand from the ground up. xo, Tay ⸻
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