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Lynden is the mastermind behind our social media at Valor, and this episode she finally breaks down how she does it. From posting store hours as an unpaid intern to building a brand that's pulled in 26k followers, Lynden shares what actually moves the needle on Instagram in 2026. We get into why the algorithm is rewarding lo-fi content over polished, why selling on your feed kills engagement, and whether a coffee shop even needs a "global brand" to grow. We talk trends, founder content, and some random content that outperformed every latte photo we've ever taken. If your coffee shop's Instagram feels like a chore or you are struggling to find a consistent workflow, this one's for you.
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