YouTube is going to keep being a big part of podcasting, and a lot of what Spotify, Apple Podcasts, and the hosts have changed recently is a response to it. The most interesting part for me is discoverability. Other platforms are only dabbling in algorithmic recommendations, while YouTube is very good at serving up something it thinks you'll like, and we've never had that in podcasting. With YouTube now letting channels classify content as a show, I think podcasting becomes its own pillar of their strategy, and a real boon for podcasters who are struggling to get found.

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