Dozens of companies have embraced digital price tags, which were just as quickly exploited by a system of elastic or dynamic pricing — often employing AI. Otherwise known as surveillance pricing, the Federal Trade Commission found that “details like a person’s precise location or browser history can be frequently used to target individual consumers with different prices for the same goods and services.” What would stop companies or governments from using social credit scores, or the “mark of the beast,” maybe even religious laws, as a basis for whether you can buy and sell?
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