What happens when motherhood collides with fear, frustration, and a really sticky sunscreen battle?
In this episode of Mom Curious, Daniella sits down with entrepreneur and mother of two Samantha Miller Lawi, founder of Sqween - the world’s first paint-on sun protection designed to help kids apply sunscreen independently. After losing her father-in-law to melanoma and struggling daily to get sunscreen onto squirmy children before school and camp, Samantha turned a deeply personal problem into an innovative solution for families everywhere.
Together, they discuss what “100% mineral sunscreen” actually means, and why sunscreen regulations matter more than most parents realize. They also explore the invisible labor mothers carry every day, what it takes to build a consumer brand without prior CPG experience, and the role intuition plays in both parenting and entrepreneurship.
This conversation is practical, honest, and deeply validating for parents trying to keep their children safe without losing themselves in the process.
GUEST BIO
Samantha Miller Lawi (@get_sqween) is the founder of Sqween, the first paint-on sun protection designed for independent kids. Inspired by her family’s experience with melanoma and the daily struggle of sunscreen application with young children, Samantha created Sqween to make sun safety easier, safer, and more empowering for families.
AFFILIATE LINKS & MENTIONS
Check out the sunscreen kids actually want apply, 10% off your order with code MOMCURIOUS: https://getsqween.com/
20% off SoWell's GLP-1 Support System with code MOMCURIOUS20 through May 31st: https://cm.watertight.co/l/MkzK
To Book a Recording at Hoff Studios: https://www.nycpodstudio.com/home-mc
$30 off WTHN Acupuncture Booking with code MOMCURIOUS30: WTHN.com
More info on EVOLV GLP-1 Supplements: https://cm.watertight.co/l/bZEA
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