59: The Passion Paradigm with Annaka Hoelk

Today (REDACTED) is joined by Annaka Hoelk, Canadian industrial designer, entrepreneur, and design educator who has built a following by making design more accessible to everyday audiences. 

We discuss her path into industrial design, her West Coast Modern family influence, and lessons from studying at Central Saint Martins. Annika shares how she launched her studio and early products and the realities of slow growth, marketing, shipping costs, plus social media strategy, frustrations with design-week and why only 10% of what you do is actually design.

Hosted by Fraser Greenfield and Louis Mills with guest Annaka Hoelk

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https://www.vancouverheritagefoundation.org/house-styles/west-coast-modern/

https://westernliving.ca/doty/industrial-design/industrial-designer-of-the-year-2025-annaka-hoelk/

https://annakahoelk.com/products/nook-vase-frost?variant=42277502025841

https://en.wikipedia.org/wiki/Payne%27s_grey

https://bocci.com/shop/lighting/

https://ecuad.ca/

https://a-n-d.com/

https://koustudios.com/events/objobj-exhibition

https://inform.ca/

https://www.alcova.xyz/exhibitions/milano-2026

https://rarify.co/

https://www.dezeen.com/2026/04/21/collectible-design-milan-design-week-salone-raritas-debika-ray-opinion/

https://www.gustafwestman.com/

https://lenyclo.com

https://annakahoelk.com/

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This episode is sponsored by the Better Future Awards. To find out more, head to betterfutureawards.com/redacted

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