This episode of the Soundcentric Podcast dives deep into the mind of RJ Powell, the creator behind IBreatheMusicAllDay, one of today’s most trusted music discovery platforms. RJ breaks down how curiosity, community, and genuine love for music helped him build a following of hundreds of thousands, discover artists before they blow up, and turn content creation into a real career, all without chasing clout or trends. From dropping out of school and finding his purpose, to explaining why music is not dead (you just are not looking hard enough), to opening up about making his own music and navigating the business side of the industry, this conversation is packed with insight for artists, creators, and true music fans. If you care about underground music, creative authenticity, and how culture really moves behind the scenes, this is a must-listen
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Website: https://soundcentricmusic.com
Podcast: https://www.soundcentricmusic.com
00:00:00 - intro
00:01:25 - What makes RJ want to discover new music
00:04:00 - The artist RJ is most proud of finding early
00:05:00 - A preview of J. Cole’s new album “The Fall-Off” and our expectations for it
00:09:00 - What rappers and producers we want on “The Fall-Off”
00:13:10 - Our thoughts on the A$AP Rocky album
00:15:00 - The music we are most excited for in 2026
00:20:00 - How RJ built up his page to over 300k followers
00:29:35 - How does RJ find artists and what stands out to him
00:34:00 - Pages RJ goes to find new music
00:36:00 - How RJ started making music
