What if better communication starts with listening, not telling?
In this episode of GovComms, host David Pembroke speaks with Natasha Plowman: a communications strategist, advisor, and founder of Spinning Red. Together they explore how listening, empathy, and authentic storytelling can transform the way governments engage citizens.
From unpacking the ineffectiveness of the old ‘broadcast’ model to examining the use of buzzwords in sustainability conversations, Natasha urges listeners to imbue their stories with honesty, empathy, and curiosity.
In a world where government communicators are facing rapid transformation, this episode offers a timely reminder. Meaningful change begins with understanding your audience — not just speaking louder.
DISCUSSED IN THIS EPISODE
How listening creates more effective and trusted communication
Ways to communicate across five generations in the workplace
How storytelling connects people and drives understanding
Why transparency builds credibility during complex change
How curiosity and self-awareness improve leadership communication
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