If You Don’t Test with Real Users, You Don’t Know What You’ve Built

Lisa Riemers shares her journey from marketing and communications into accessibility-focused content design. As an independent consultant, she works across organizations to improve how messages are structured, understood, and delivered. She discusses the importance of user testing, plain language, and bridging technical and communication teams. Lisa also explores how accessible communication builds trust, why it’s a business advantage, and how AI is reshaping the future of content and accessibility work.