Most businesses are still trying to rank on Google. The real opportunity now is getting AI to recommend you by name.

In this episode, I sit down with Luke (back after a few years away from podcasting) to break down how AI has changed LinkedIn, search, and content strategy since 2023, and exactly what it takes to become the source AI points people to instead of just another result in the pile.

You'll learn: - Why AI is answering questions before anyone reaches your website - How to structure a LinkedIn post so AI can actually read and cite it - Why authority and profile history determine whether AI picks you up - The confidence shift that separates content AI trusts from content it skips - How to turn your expertise into something only you can be credited for

If you create content on LinkedIn, YouTube, or anywhere else and want AI working for you instead of around you, this episode will change how you approach your next post.

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