415 | Dave and Dasha host eight B2B marketers for an Exit Five Live show on what’s working in AI search, and how to prove it. Only 30% of the nearly 900 marketers Exit Five surveyed can show that AI search drives pipeline. So each speaker brings one play and the numbers behind it. Josh from AirOps breaks down the answers page that became the company’s most cited URL and touched more than $700K in closed-won deals in a single quarter. Lauren from Compt, this session’s winner, shows how rewriting the homepage to be clear, compelling, and citable lifted AI citations 2.5x, and why knowing when to stop adding matters. Valerie shares a three-part attribution model that combines AI visibility tools, web analytics, and sales call signals. Plus Linda from Muck Rack on why earned media drives most AI citations, Ross on homepage trust signals, and why one guest argues most AEO advice is just SEO advice.
Timestamps
(00:00) - Inside Exit Five Live’s AI search showdown
(06:53) - Only 30% of marketers can prove AI search drives pipeline
(12:56) - Round 1: Answer pages, brand-first visibility, and attribution
(18:56) - Why most AI search advice is really just SEO advice
(24:15) - Round 2: Earned media, high-intent prompts, and homepage trust signals
(33:13) - How one FAQ page became AirOps’ most-cited URL
(37:50) - How Compt rewrote its homepage to win AI recommendations
(42:11) - A 3-part framework to prove AI search impact to your CEO
(46:28) - How to make the case for AI search investment to leadership
(48:44) - Who wins the Exit Five trophy
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