#380 | Eight B2B marketers get two minutes each to pitch the single best marketing play they ran this year - and the crowd votes on who moves forward. Dave Gerhardt and Dasha Shakov hosts the second round of the Exit Five B2B Marketing Blitz, and this episode covers a lot of ground: updating old blog content to win AI search citations, turning product into research that got a company's CEO in front of Congress, an AI agent that rewrites website copy for different buyer personas, why LinkedIn articles are quietly dominating AI search results, scaling influencer marketing from a tiny four-creator pilot, a multi-channel brand campaign built around customer wins, and how one team turned a physical book into a 65x return on target accounts closed. Tune in to find out who makes it through to the second round, and who was ultimately crowned the Blitz MVP.
Timestamps
- (00:00) - - The B2B marketing Blitz kicks off
- (03:56) - - Turning sales, success, and support calls into content gold
- (06:48) - - Updating old blog content to win AI search citations
- (08:58) - - Using your own product to get your CEO in front of Congress
- (11:09) - - An AI agent that rewrites content for different buyer personas
- (15:38) - - Why LinkedIn articles are winning AI search citations
- (17:49) - - Scaling influencer marketing from a tiny pilot to a full program
- (20:18) - - A multi-channel brand campaign built around customer wins
- (22:39) - - Turning a physical book into a 65x return on target accounts
- (26:43) - - The exact AI workflow behind the content optimization play
- (35:40) - - The specific questions to ask sales, success, and support teams
- (42:53) - - Following up a book launch with an account-based magazine
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