Marketers must now reach shoppers whose purchases AI agents make. Jamie Domenici is Chief Marketing Officer at Klaviyo, with expertise in consumer CRM and AI-driven marketing. She explains how her team optimizes for both SEO and answer engine optimization (AEO), shifting content toward video, YouTube, Reddit and a website built to put visitors into the product fast. She also covers automating product launches from engineering code pushes into blog posts, release notes and internal alerts, and earning AI autonomy in email through A/B testing, with human review kept on campaign and promotional sends.

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