AI made campaign creation easy, so the new bottleneck is knowing what to ship. Brendan Farnand, co-founder and chief evangelist at Knak, spent the past year studying how enterprise teams like OpenAI, Google, and YouTube build AI-native campaigns. He breaks down OpenAI's agent workflow that starts with an unstructured Slack message, builds a structured brief in Linear, then passes assets to a production platform for a human to add taste. He also explains applying Goldratt's Theory of Constraints to find the single bottleneck in your go-to-market process, and why speed to market can mean millions more customers reached.

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