If you've ever wondered why Pinterest is a secret weapon for podcast growth, this episode is for you! I'm breaking down exactly why I've spent the last two years using Pinterest to grow my own show, and why it's one of my favorite podcast marketing strategies for podcasters who are ready to grow their audience without relying on Instagram or TikTok. I'll walk you through the biggest reasons Pinterest works so well for podcasters, from how long your content actually lasts to why you don't need to be glued to an app every day to see results. If you've been looking for sustainable podcasting strategies that don't require constant hustle, you're in the right place.

I'm Andi Smiley, your host and podcast coach for women who want to grow their shows without letting podcasting take over their lives! I've been using Pinterest to grow my own podcast for almost two years, and in that time my downloads have grown by 86% and I've picked up almost 300 email subscribers. I've also spent the last year helping other podcasters implement these same sustainable podcasting strategies, so I know firsthand what works (and what's just noise).

Topics Discussed in This Episode

  • Pinterest users are primed to take action instead of just scrolling for entertainment
  • How Pinterest fits into podcast marketing strategies better than short-lived social posts
  • Pins can circulate for years instead of disappearing after 72 hours
  • How to grow a podcast without social media by leaning into evergreen podcast content
  • You can schedule Pinterest content weeks in advance without worrying about the algorithm
  • Most podcast content is already evergreen and perfect for Pinterest
  • You don't need fancy graphic design skills to succeed with Pinterest marketing for podcasters
  • A sneak peek at next week's episode on Pinterest SEO keywords

Key Takeaways

  • Pinterest users show up ready to click, learn, and listen; which makes it a powerful tool if you're focused on how to grow a podcast audience that actually takes action.
  • Unlike Instagram or TikTok posts that fade in about 72 hours, pins can keep circulating for years, making Pinterest one of the most sustainable podcasting strategies out there.
  • You can schedule your Pinterest content weeks (or even a month) ahead of time, which is a game-changer if you're building podcast marketing strategies around real life outside of marketing.
  • Most podcast episodes are evergreen by nature, so your content and Pinterest's algorithm are basically a perfect match for long-term podcast growth.
  • You don't need beautifully designed pins to succeed…simple templates work just fine.

Timestamps

(00:00) Why podcasters keep asking me about Pinterest

(00:57) Reason #1: Pinterest users are ready to take action

(01:29) Reason #2: Pins last way longer than social media posts

(02:28) Reason #3: Schedule content without stressing over the algorithm

(03:00) Reason #4: Evergreen podcast content is a perfect match for Pinterest

(03:30) Reason #5: You don't need fancy design skills to succeed on Pinterest

(04:53) Free checklist: Is Pinterest right for your podcast?

Links & Resources

Rss Apple Podcaster
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