The word “journey” might get a bit overused when speaking about business, but there truly is no better word for it.
A business idea is one tiny part of the story.
Besides the fact that the business idea itself will likely take many different forms along the way, and that you’re never ever done when tackling something like building a business for yourself, you evolve so much as a person along the way. If that isn’t a hell of a journey, I don’t know what is.
Kathryn McGarvey knows all about this particular expedition, she’s in the business of audience insights today, and it’s one of a few businesses she’s learnt, grown, languished and flourished within – as I’m sure you can relate to.
In sharing her business building story you’ll hear about:
Realising you’ve become unemployable
Finding the business within the business
Why the term “journey” for the experience of business is fundamental
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