AI is everywhere right now, and the web design world is no exception. In this episode, Pualena dives into one of the biggest conversations happening in the creative industry: Is AI going to replace designers? After plenty of experimenting, exploring, and even wrestling with a little AI-induced imposter syndrome herself, Pualena shares why she sees AI less as a replacement for human creativity and more as an exciting tool that can help us bring bigger ideas to life.

From vibe coding and AI-generated copy to DIY websites and custom animations, AI is growing more capable all the time. But there’s a catch: when everyone has access to the same tools, everything can start looking and sounding the same. For small businesses especially, standing out matters more than ever. Pualena shares why your personality, story, values, vision, and unique brand energy are still some of your biggest advantages, and why a strong brand foundation can actually help you get much better results from AI.

Pualena also gets practical about the true cost of DIY. AI might make it possible to build something yourself, but that doesn’t always make it the fastest or easiest option. Between prompting, troubleshooting, integrations, coding, and figuring out how everything fits together, a “quick” AI project can turn into hours (or weeks!) of work. Whether you’re ready to DIY with AI or bring in a professional who knows how to use these tools strategically, this episode is an encouraging reminder that human expertise is still incredibly valuable.

Resources discussed in this episode:

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