She’s booked Burna Boy, Davido, Wizkid, Shatta Wale, Sarkodie, Rema, and Asake to one of Africa’s biggest festivals — AfroFuture.


Today on the podcast, we sit down with Khadija El Alawa, the Head of Music and Talent at AfroFuture. With nearly a decade in the game, she breaks down her journey through leadership and entrepreneurship — from building in the music industry to running an FMCG business — and what it takes to navigate a male-dominated space at the highest level.


Tune in.

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