Hunter Horsley, co-founder and CEO of Bitwise Asset Management, makes the case that this is the most bullish moment in crypto's entire history - with major banks scrambling to catch up and every structural tailwind pointing in the same direction.
From the $400 trillion in global assets beginning to shift toward crypto, to institutions going "zero to 500 miles an hour" on adoption, Hunter breaks down why the new era of crypto is already underway and why it's not too late to be early.
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• Twitter: https://x.com/hhorsley
• LinkedIn: https://www.linkedin.com/in/hunter-horsley-11512721
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• Twitter: https://x.com/BitwiseInvest
• Website: bitwiseinvestments.com
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DISCLAIMER
The info contained herein is for informational purposes only. Nothing herein shall be construed to be financial, legal, or tax advice. The content of this video is solely the opinions of the speakers who are not a licensed financial advisor or registered investment advisor. Trading cryptocurrencies poses considerable risk of loss. The speakers do not guarantee any particular outcome.
0:00 Introduction
1:55 Coffee & Swiss People Discussion
3:36 Is Hunter The ADHD Guy, The Operator, Or A Mix Of Them Both
7:28 Partnerships: @JupiterExchange @KASTxyz
8:08 How Hunter’s Relationship With Avichal Led To Bitwise’s Creation
11:28 The Advantages Of Being Based In San Francisco
17:56 Why Will Crypto Eat Capital Markets In The Next 12 Months
21:22 Key Trends Within Institutions That Keep Hunter Optimistic About Crypto’s Future
24:19 Partnerships: @Ethena @sumsub
25:21 Hunters Response To “I Missed The Bitcoin Opportunity”
30:17 Hunter’s Thoughts On Thinking Exponentially About Crypto’s Growth
35:58 How Are People Underestimating Bitcoins Usage Over The Next 10 Years
38:24 Crypto Is Creating A New Class That Thinks Differently About Money, Explained
46:17 Partnerships: @Trezor @BitwiseInvest
47:01 What’s Relevant For 25-50 Year Old Investors who Aren’t Crypto Savvy
52:02 Why You Should Watch When Shift Happens
57:31 Closing Thoughts