The Beatles got on the Ed Sullivan Show through the efforts of Peter Prichard, a London-based journalist and friend of Brian Epstein. Prichard, who had a connection with Ed Sullivan's talent scout Jack Babb, suggested to Epstein that he could get the Beatles on the show. Despite some initial doubts from Babb, Prichard persisted and arranged a meeting between Epstein and Sullivan. In November 1963, Epstein and Sullivan met at the Hotel Delmonico in New York, where they agreed to schedule the Beatles for three shows on the Ed Sullivan Show. The deal was made before the Beatles had achieved any success in the US market, but their popularity quickly grew after the handshake agreement. The Beatles' appearance on the Ed Sullivan Show in February 1964 helped launch their career in America.
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