Mladá Boleslav, 17 June 2026 – Škoda Auto has appointed Chris Froome, one of the world’s most successful road cyclists, as an international Brand Cycling Ambassador. The renowned rider will take part in a range of Škoda cycling activities, including those around the upcoming Tour de France. He will make his first appearance in his new role at the world premiere of the all-new electric Škoda Peaq on 23 June.
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